Welcome To Gene Larew Soft Plastic Baits

Gene Larew Bass Baits
Gene Larew Trout Baits
Bobby Garland Crappie Baits
High Tide Saltwater Baits
About Gene Larew
Download Our Catalog

So, what's new at Gene Larew?

Our 2009 catalog is available!

Gene Larew Lures is at it again ... more new and innovative action-packed baits! For bass anglers, the Biffle-O Lizard and Biffle-O Jr. offer the same never-stops-moving tail design of the original Biffle-O (pat. pend.). For crappie fishermen, the Stroll'R is the perfect slow-trolling bait for catching slabs.

8.5" Biffle-O Lizard
A BASS Times "Top Pick from ICAST"

(Flash player required to view video)

More videos

Gene Larew 3-Legged Frog

Gene Larew Biffle-O

Check out what's new in the crappie world from Bobby Garland

2.5" Stroll'R

Stroll it. Troll it. Cast it. Jig it. Learn more.

New 2" & 3" Slab Slay'R and 2" Baby Shad colors!

From left to right: JuneBug/Pearl Chartreuse, Pumpkin Seed/Pearl Chartreuse, Vegas, Key Lime Pie, Bayou Booger and Butter Belly

Anglers' Legacy | Take Me Fishing | Policies